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Customer Intelligence, Machine Learning and AI are all important considerations for sales enablement practices. In my interview with Pete McChrystal, CEO and founder of sales enablement firm Accent Technologies, we discussed CRM integration, best use cases and the art...
We’re in the middle of a major transformation of how companies go to market— 76% of global CEO’s feel that current business models will be unrecognizable in the next 5 years. With this in mind, our experts are starting to analyze the key ingredients to survival...
When you have an existing client, the goal should be to capitalize on that account, not just once but repeatedly over the life of the account. For many companies, though, learning how to upsell and cross-sell your product or service to your existing client base is a...
I was honored to recently appear as a guest on Beer, Beats, and Business! - Hosted by the charismatic David “D Fish” Fisher!! I really enjoyed our conversation and I think it’s filled with interesting ideas that will entertain and educate everyone! Listen to the full...
Trying to find the information you need to make an informed strategy or pick the best solution can be scary and difficult. So where can you tern for independent advice and guidance? This is where Analysts come in, performing primary research, interviewing hundreds of...
As a CMO, you know that some of your content isn’t worth investing in, but which content isn’t performing and should be retired? And more importantly, what content is working and should garner even more investment to “move the needle” the most?...
With virtual selling here to stay, you have to rethink your approach to connecting, engaging and inspiring a buyer to “Yes”. So what do you need to be most successful? In this interview for Smart Selling Tools. Tom Pisello shares his view on how to...
How do you elevate your sales content to evolve from linear and static to dynamic and interactive? How do you reimagine a 400 page presentation deck to make it more engaging, usable and impactful? In this on-demand interview with Greg Bell, Head of Product Marketing...
One in three buyers admit to falling asleep and one in five buyers would rather go to the Dentist than sit through another boring sales presentation. Large, liner presentation decks won’t work to capture and hold buyer’s attention and inspire buyers to take action,...
How do you best differentiate your solution in a very competitive new market? In this interview with Latane Conant, CMO for 6Sense and Nathan Jackson, CEO of Presentify (now a Mediafly company), we dive into the complete journey of how 6sense was able to reimagine...
We were lucky enough to interview Scott Santucci a short while ago, and he is ever the protagonist! (In a good way, of course!) Scott sees things in a way that forces success, change, and forward movement. He had a lot of insight into the future of Sale Enablement as...
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