In an interview with the incomparable Mary Shea of Forrester, we discussed the changing climate of sales and sales enablement. One of the many topics she provided clear and valuable insight on was the seemingly steady merge of transacting and engaging both on and off...
Kate Migon is a successful leader, honing her sales craft since her first sales job in high school. But every once in a while, you face that challenging situation. One which tests your mettle and makes you even more passionate about wanting to do well. In this...
I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to...
Better quota achievement. Better win rates. Bigger deal size. Accelerated sales cycles. Every company, regardless of size or digital maturity, can benefit from sales enablement and value selling technology, yet less than 8% have taken the leap. Why? Last week, Tom...
When you’re a sales leader for some of the best like Oracle, Ariba and GE, you learn a thing or two about engaging prospects, planning and preparing, as well as enabling sales teams. In this session with Matt Suggs, EVP of Sales for sales enablement leader Mediafly,...
When it comes to successful sales leaders in financial services, it’s hard to beat Neil Menard’s track record. In this episode, we got to learn from one of the best, as he discussed lessons learned evolving an old school sales approach and how to build a...
In this episode, we feature Carson Conant, the CEO of sales enablement firm, Mediafly. In a lively discussion where we pulled the covers back on four common Sales Enablement myths. Many Sales Professionals believe implementing Sales Enablement practices are...
How to Solve with the Right Sales Enablement and Content Marketing It was 1979, and the transition to the new decade wasn’t looking good. “Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth. Jimmy...
Today’s buyer is as “Cold as ICE”. So how do you break through and get frozen buyers and decision cycles moving from “do nothing” to purchase? Checkout this new podcast and our 4-part sales enablement / content marketing framework to thaw...
Most Sales Technology focuses on readying sales reps for client engagements back-office, but It is now more important to shift your sales enablement focus for the “moment of truth”, empowering sellers in the engagement with a prospect. Checkout this...
Sales Enablement technology provides valuable opportunities for sellers to keep up with increasing demands and to scale as the business grows. Tad Travis, Director at Gartner Research, is an expert in this area. He previously served as a customer success manager and...
Buyers are currently challenged with a de-evolving purchase process. More stakeholders, more scrutiny and less budget means longer sales cycles and more decisions ending in “do nothing”. Sellers can help save the day, by proactively guiding prospects...
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